Courses in International Business and Management
Foundation of Business Analytics - BEB23032
This course will develop your quantitative skills to identify trends and gain insights from data set through three types of data analytics: descriptive, predictive, and prescriptive, and how to accurately analyze and visualize information as well as work with analytical tools. The course begins with the main characteristics of data set, sample and population, followed by descriptive statistics, random variable and probability distribution, hypothesis testing, inferential statistics, and regression. However, this course approaches the practical application of analytics in a business context, so you’ll discover what methods, techniques and tools can be used to solve specific business problems in the most effective way. Excel and SPSS software will be used. The objective of this course provides you with information and knowledge assisting in analysis of situations to solve business and management problems and aid managerial decision making. Read course description.
International Marketing - BEB33070
The course aims to provide students with an understanding of concepts and practices in International Marketing Management. It seeks to build both knowledge and skills, strategies and tactics concerning factors affecting international marketing decisions: researching and targeting country markets; developing global market entry strategies; planning and implementing marketing strategies for one or more overseas markets (including issues of pricing, promotion, marketing communications, and distribution); and managing international marketing organisations. With real-world examples and discussions, students will develop their critical analysis and problem-solving skills. Read course description.
Global Environment of Business - BEB23031
This course provides students with knowledge on the political-economic and cultural differences among countries, the global financial system as well as the drivers of trade and investment policies. Students have the opportunity to learn from practical situations when meeting with guest speakers in the industry and company field trips. Throughout the course, students work in teams to conduct a benefit-cost-risk analysis of an assigned country as a potential market for a company to enter. Read course description.
International Business - BEB23027
The International Business (IB) course serves as a continuity of Global Environment for Business (GEB). While the GEB course focuses on the macro environment of the firm, this one introduces more micro aspects, including international business strategy and organization, and entry strategy, as well as basic functional activities namely exporting, global production and supply chain, global marketing and global human resource management. A range of internationalisation theories and frameworks are used to analyse strategy formulation; the foreign direct investment decisions; location choice; forms of international involvement and modes of market entry. Students have the opportunity to learn from practical situations when meeting with guest speakers in the industry. At the end of the course, students have to conduct a business analysis and propose a business plan for a company to enter a new market as a part of a problem-based learning process. Read course description.
Introduction to Financial Accounting - BEB23028
This module familiarizes students with the financial accounting perspective of business managers, so that they can manage more effectively using and understanding the information generated by a company's accounting system. In addition, for students continuing to study accounting, the module provides a common foundation upon which further detailed studies can be built. Read course description.
Organisational Behaviour - BEB23025
This module is intended to introduce fundamental concepts and topics in organizational behavior and management. This course focuses on three levels of organization: individual, two-individual, and collective organization. In level one, students will learn concepts that revolve around individuals such as decision making, motivation, and personality. At level two, the level of personal and personal interaction, and students learn how to influence others. Finally, students learn the organizational behavior of groups and organizations. Read course description.
These two courses are available if you have already done courses overlapping with the above:
- International trade law
- Introduction to management accounting